Blog | May 3: Better Customer Focus with SAP Business One | Navigator Business Solutions, a SAP Gold Partner®

Navigator Business Solutions, a SAP Gold Partner®

Navigator Business Solutions

May 3: Better Customer Focus with SAP Business One

Your business success depends on meeting the needs of your customers, while still focusing on growing your business. The customer relationship management (CRM) functionality in SAP Business One can give you a comprehensive view of your customers, helping you stay aligned with their requirements.

This alignment is critical. If you can't quickly line up your resources to meet changing customer needs - whether those changes are based on pricing, quality, or timely delivery of goods and services - then you can lose the ability to provide effective service. This problem is often caused by a lack of control and insufficient automation of the sales, marketing, and service processes.

Finding Alignment with SAP Business One

SAP Business One helps you create and maintain customer relationships by automating the entire sales process, helping you improve sales and service so that your people can focus on what's important: providing better service to your customers.

SAP Business One offers an integrated approach to managing your customers. Its built-in sales and marketing functionality can help you:

Manage the entire sales cycle, from initial contact to the closing of the sale
Record the details of every sales opportunity - including the source, potential deal size, closing date, competitors, and activities - and track them throughout the entire sales cycle
Organize sales leads and customer data in a simple user interface that provides an overview of all relevant information, including account balances, outstanding orders, deliveries, and potential pipeline opportunities
Dynamically control pricing to reward customers that pay on time, encourage closings or up-selling, or weed out unprofitable customers
Share detailed sales and service reports and analyses across sales and marketing teams
Maintain contacts with full Microsoft Outlook synchronization to maximize user productivity
Administer customer warranties and service contracts
Oversee service operations, including the monitoring of service calls
Create service knowledge bases so that issues are resolved more quickly and accurately

Understand Your Customer, Understand Your Business

SAP Business One lets you see which customers are your best customers, helping you decide which should be a priority for enhanced service. This allows you to focus your sales efforts on your true prospects and spend less time chasing unprofitable business. It can also result in improved customer satisfaction and enhance your ability to deliver good customer support - which can win you even more business - while overcoming the limitations of human scale.

Meeting your customer's needs requires integration of all of your sales and marketing efforts with accounting, inventory, and service operations. SAP Business One integrates processes across your organization - including CRM - so that you gain a comprehensive view of your customers and the opportunities available to you in your market.

Navigator holds live web demos every Friday, starting at 11 AM EST / 8 AM PST.

To learn more and get started on SAP Business One,
Contact us today